Perfect Stranger
Arizona Capsule Collection
Campaign Purpose:
Arizona is reminiscent of the muses of old. A story of Western skies, red dirt and the golden hour. The collection was designed with the free-spirited in mind and features 70s inspired prints and accessories that pay homage to a time when style was your ticket into society and the freedom to explore was the norm.
My Key Responsibilities:
Creative direction
Location scouting
Photography direction
Videography direction
Digital and print asset designs
Usage:
Major brand campaign across all 70 stores.
Digital advertisements
Email marketing
Social media
Website assets
In-store print items
