The Overshirt
Trend Alert
Campaign Purpose:
The Overshirt, what can't it do? Wear it under, wear it over, even just hold it - it's the perfect layering piece. We're welcoming the dropping temps with the go-to trend of the season. A trend that pays homage to our varying climate and the season that makes it cool.
My Key Responsibilities:
Creative direction
Photography direction
Videography direction
Image editing
All design work
Usage:
Major brand campaign across all 70 stores.
Digital advertisements
Email marketing
Social media
Website assets
In-store print items
