Winter Curated
Winter 2024 Campaign
Campaign Purpose:
The purpose of this campaign is to show customers that outerwear isn’t just about warmth and practicality—it’s also an essential part of creating a stylish, multi-dimensional outfit. Layering outerwear with other pieces can completely transform your overall look, giving off a vibe that’s both functional and fashion-forward.
Through visually striking images, relatable styling tips, and influencer-driven testimonials, we’ll demonstrate how layering is the key to unlocking a more polished, stylish version of everyday outfits.
My Key Responsibilities:
Creative direction
Photography direction
Videography direction
Editing direction
Design direction
Usage:
Window decal
Digital advertisements
Email marketing
Social media
Website assets
