Champion 100
Team Is A Mentality Campaign
Campaign Purpose:
Challenging the context of the word ‘team’, showcasing the Universal Store values of being ‘welcoming’,and inspired by the resurgence of 3x3 Basketball, the campaign creative will see a diverse range of street basketball players come together to form two new mixed teams they’ve not played in before. In a celebration of team work, the creative will capture them working together and competing on the court and ending with them coming together in good sportsmanship.
This concept is designed to show that a team and team spirit can be constructed without any prior relationships and form a strong cohesive bond.... Team is a mentality.
Champion’s 100th year will be dedicated to the teams of the world, exploring what the last 100 years of teams have looked like through a Champion lens and what it means to be a team today.
My Key Responsibilities:
Creative direction
Photography direction
Videography direction
Editing direction
Graphic design
Usage:
Window Installation
Digital advertisements
Email marketing
Social media
Website assets
