Crocs
Universal Store Staff in Crocs
Campaign Purpose:
Whether or not you’ve worn crocs, you know them. Crocs are having a moment and we’re leaning in. If you’re here for the crocs aesthetic or just getting a bit croc-curious, Universal Store wants to show customers how it’s done.
Crocs can be worn by everyone, from our customers and diverse team members across Australia. We want to show how the different customer groups of Universal Store can wear Crocs to express themselves and their personal style.
My Key Responsibilities:
Creative direction
Lighting
Photography direction
Videography direction
Image editing
Design
Usage:
Print
Digital advertisements
Email marketing
Social media
Website assets
