Long Story Jorts
Campaign Purpose:
Short for jean shorts, jorts are the throwback to the ’90s and early 2000s. Think of your favorite pair of denim jeans—now, just a little more cropped and a lot more versatile. The latest styles are all about comfort, statement-making cuts, and a DIY, lived-in look that adds an edge to any outfit.
This campaign speaks directly to the trend, offering a fun, light-hearted tone while educating the customer on how to embrace it.
See digital campaign page here
My Key Responsibilities:
Creative direction
Lighting
Photography direction
Videography direction
Image editing
All Graphic design work
Usage:
Print
Digital advertisements
Email marketing
Social media
Website assets
