Abrand Baggy Jeans
The Baggier, The Better.
Campaign Purpose:
The '90s silhouettes have never looked so good. Abrand has reimagined the iconic baggy jean, updating the fit and fabric for a look that’s as fresh as it is comfortable. Whether you’re dressing them up or down, these jeans are designed to suit every style, making them the ultimate wardrobe essential for the Universal Store customer.
My Key Responsibilities:
Creative direction
Creative pitch / approval with Abrand
Lighting
Photography direction
Graphic design direction
Usage:
Digital advertisements
Email marketing
Social media
Website assets
